Become a ‘Bottle-Turner’
Don't take too much notice of the front of the bottle- brands can often put whatever they like on the front of the bottle or box, labelling products with Organic or Natural is not regulated. The only place they have to legally tell the truth is the ingredient list- so become a 'bottle turner' and look there first.
Don’t trust the Hype
Remove all your preconceptions about what natural or organic looks like- don't trust brands just because they are green, white or beige in colour; have leafs or flowers on them and have names which appear to tell you they are botanical and therefore clearly natural. In fact, the Advertising Standards Agency has recently reprimanded Boots for an online advert which implies organic products but most certainly wasn't.
Check for nasty Preservatives
Check the shelf life. A certified organic skincare product will have a batch date and a best before date just like food but this is unlikely to be over 18- 24 months. If it is higher than that then start to ask some more questions about what is in there preserving the product for such a long time.
Check the Ingredients
The only real way to know if something is what it says it is on the label is to check the ingredients. The best way is to learn which ingredients to look out for. As a good rule- if you can not decipher a word then question whether you want it on your skin with the potential to be absorbed into your body.
Look for Certification
Is there a genuine Organic certification standard such as Soil Association on the bottle? For us this is the only way to really trust a skincare product. Beware, product houses have started to make their own circular logos stating 'Free from Parabens' etc but these do not mean they are organic and have no governmental authority.